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The Persuasion Handbook: Developments in Theory and Practice

James P. (Price) Dillard, Michael W. Pfau




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 | #1430697 in Books |  Sage Publications, Inc |  2002-07-23 |  | Original language:English | PDF # 1 |  10.25 x7.25 x2.00l,3.83 | File type: PDF | 896 pages

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||0 of 0 people found the following review helpful.| and will be an excellent resource for term papers|By Shannon Blood|It's a textbook! And I prefer reading, highlighting, and scribbling on the real thing. Other than that *shrug* . . . I'm sure it's very comprehensive, and will be an excellent resource for term papers. :)|1 of 5 people found the following review helpful.| Boring Psychology book

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive ...

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