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The Paradox of Choice: Why More Is Less

Barry Schwartz




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 | #77323 in Books |  Barry Schwartz |  2005-01-18 |  2005-01-18 | Original language:English | PDF # 1 |  8.00 x.68 x5.31l,.59 | File type: PDF | 304 pages

 | Paradox of Choice Why More is Less

||11 of 11 people found the following review helpful.| This book is packed with Big Ideas on how, as the sub-title suggests, "the culture of abundance robs us of satisfaction."|By Brian Johnson|[[VIDEOID:fb87893ec1b7fd559c8f503791918955]] "The fact that some choice is good doesn't necessarily mean that more choice is better. As I will demonstrate, there is a cost to having an overload of choice. As a culture, we are enamored of f

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make yo...

You can specify the type of files you want, for your gadget.The Paradox of Choice: Why More Is Less   |  Barry Schwartz. A good, fresh read, highly recommended.

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