[PDF.95gu] Organising Knowledge: Methods and Case Studies

Organising Knowledge: Methods and Case Studies

[PDF.vg99] Organising Knowledge: Methods and Case Studies

Organising Knowledge: Methods and From Brand: Palgrave Macmillan epub
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 | #9918829 in Books |  Palgrave Macmillan |  2003-12-16 | Original language:English | PDF # 1 |  8.50 x.63 x5.50l,.90 | File type: PDF | 232 pages

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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are ...

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