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Netnography: Redefined

Robert Kozinets




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 | #670161 in Books |  imusti |  2015-07-24 |  2015-07-24 | Original language:English | PDF # 1 |  9.53 x.73 x6.69l,.0 | File type: PDF | 320 pages

 | Sage Publications Ltd

||1 of 1 people found the following review helpful.| Hands-on explained method for studying online communities|By Customer|“Netnography is the captain’s log of that journey through Internet sociocultural experience of cyber social space” (p. 70).

This quote sums up the content of the book and hints at the way it is written. Kozinets has updated ethnography for the digital world and coined netnography

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library s...

You can specify the type of files you want, for your device.Netnography: Redefined   |  Robert Kozinets. Just read it with an open mind because none of us really know.

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